The Republic By Plato - 1385 Words

In Book IV of The Republic, written by Plato, Socrates makes an argument for why an individual should strive to be just, or more importantly, why being just is more profitable than being unjust to the individual. The three parts of an individual: rational, spirited, and appetitive, must all strive to pursue truth in the just individual, but it is possible that this requirement may not be met while still profiting the individual. Through an analogy between justice in the city and justice in the individual, Socrates makes an argument that is impossible to accept on the basis of false assumption. The assumptions that the rational part of the individual must rule over the spirited and appetitive parts, and that just actions always engender justice and unjust actions engender injustice, can easily be shown to be false under certain circumstances. Plato concludes Book IV by asserting that Socrates’s argument reveals justness to be more profitable to the individual than unjustnes s. By being a just individual, one has a healthy soul, and by being an unjust individual, one has an unhealthy soul. If health is something an individual desires to have, then it only makes sense that being just is most profitable. Before it is possible to assess Socrates’ argument, it must first be explained how he views the human soul and it’s components. Socrates defines three parts to the human soul: rational, spirited and appetitive. The rational component, as described by Socrates,Show MoreRelatedThe Republic By Plato1341 Words   |  6 PagesIn book X of The Republic, Plato uses Socrates as his voice to discuss the topic of poetry in his ideal society. While he sees music and gymnastics as vital parts of society, he sees poetry as something that’s not only unnecessary, but also harmful. Glaucon is surprised by this and questions the reasons Socrates has this way of thinking. Socrates states that â€Å"all such poetry is likely to distort the though t of anyone who hears it, unless he has the knowledge of what it is really like†. Here, SocratesRead MoreThe Republic, By Plato2010 Words   |  9 Pages In The Republic, Plato presents a dialogue of Socrates, in which he seeks to uncover truths about what constitutes a just society, and what kind of men would rule such a society. As such a society would require a sound government, Plato, through Socrates, presents five possible types of governments, which involve varying levels of liberty and justice. Although the arguments demonstrate that aristocracy is the ideal form of government, all forms of government have fatal flaws that lead to continualRead MoreThe Republic, By Plato1412 Words   |  6 PagesIn Plato’s book, â€Å"The Republic†, there are many examples of rhetoric. In regards to the controversial topic of women and eugenics in which Plato is almost forced into mentioning because of Adeimantus and Glaucon, he uses various rhetorical statements to p ortray his view on the matter. His readers believe women should be equal, so Plato attempts to persuade his readers into thinking he believes the same. For example, in the passage on women and family Plato states, â€Å"we shall assign these to each accordingly;Read MoreThe Republic by Plato1645 Words   |  7 Pages In Plato’s Republic Book 1, Thrasymachus argues that morality is the advantage of the stronger. To support his view, Thrasymachus first claims that the governments, which are the stronger parties, always pass laws based on their own interest, and then argues that subjects must always obey these laws, therefore morality is the advantage of the stronger. Socrates gives two sets of counter arguments. First, by differentiating apparent advantage and actual advantage to the stronger, SocratesRead MoreThe Republic by Plato1202 Words   |  5 Pagesupon, as explained by Socrates in Plato’s Republic. Throughout the eight books of Socratic dialogue the ideal state and ideas of justice are debated, on both individual and state levels. The guidelines for a perfect state and how it will come about are thoroughly described. Socrates covers every aspect of political life and how it should work stating that â€Å"until power and philosophy entirely coincide†¦ cities will have no rest form evils† . In Plato’s Republic Socrates emphasizes the superiority of theRead MoreThe Republic by Plato1411 Words   |  6 PagesAfter reading The Republic there are three main points that Plato had touched on. The first of these three points is that Plato is disheartened with democracy. It was due to Socrates’ untimely death during Athens’ democracy that led to his perception of the ideal state as referred to in The Republic. Plato perceived that the material greed was one of the many evils of politics; in Plato’s eyes greed was one of the worst evils of political life. Thus economic power must be separated from politicalRead MoreThe Republic, By Plato1250 Words   |  5 Pages In his text, The Republic, Plato leads us through an elaborate thought experiment in which he creates the ideal city. Throughout The Republic Plato constructs the laws and societal structures of what he deems will lead to a high functioning society. He names this city Kallipolis. A cornerstone of Kallipolis’ structure is Plato’s principle of specialization. The Principle of Specialization argues that each member of society must do the job in which he is best suited. Plato explains â€Å"The result,Read MoreThe Republic, By Plato1500 Words   |  6 PagesThis textual analysis will be based on the book â€Å"The Republic† by Plato, specifically the passage 475d-477a. The purpose of this essay is to analyze and evaluate the main concepts explored in the passage and their relation to the platonic political philosophy presented in â€Å"The Republic†. The essay will provide a summary of th e passage, emphasizing the breakthroughs reached in the Socratic dialogue. The main points will then be singled out for a more in-depth review in order to see if the argumentsRead MoreThe Republic, By Plato1255 Words   |  6 Pageswas just beginning to surface as a notable substance within various societies. Athens, was perhaps, the greatest nesting ground of intellectual thought, and it hosted many great minds, such as Plato. While Plato is famous for many of his works, The Republic is the most read and circulated. In the Republic, Plato lays out two philosophical questions through a character named Socrates. Both questions re-occur as the foundation of dialogue amongst other characters, such as Glaucon, Adeimantus, and PolemarchusRead MoreThe Republic By Plato982 Words   |  4 PagesBook II of The Republic by Plato showcases the two very different views of Socrates and Glaucon in regards to the account of nature and origin of justice. Socrates and Glaucon discuss the theory pr esented by Glaucon that states that injustice is something that is intrinsically desired by all humans. Glaucon presents this argument to Socrates in order to understand and defend justice for its own sake. Glaucon seeks reassurance from Socrates that justice is not just only good for the positive consequences

Writers Choice Example

Essays on Writer's Choice Case Study ENGLISH LITERATURE Question1. In the Secret by Sakaguchi Ango, there are incidences as par the happenings in theSecond World War. Yajima remembers that he had a certain book that he repossesses after he returns from war. This is an evidence of the existence of a war. As he peruses the books, he comes across a mark that would have been used by his friend who apparently died during the war. This shows that, in the battlefield, some people were unlucky and did not return to their homeland.It is clear that a secret code is used to communicate to people. Only the people involved in the planned agendas could read the code. This can be used too show the way people in the war kept their information secret. Yajima could comprehend because he had once worked in the editing division. It also shows that it took one a very long time to identify the secret in writing the codes.Question2. In the article sheep by Oe Kenzaburo, the young man and a few of other passengers could not have undergone such humiliation if they could understand Japanese. They would have identified the meaning of the words the soldiers were using and probably have away to evade the shameful incident. The soldier felt that the boy was probably difficult, and decided to have him learn some lessons. The soldiers could communicate amongst themselves; hence, they could gang up and act together. Isa in the work by Kojima Nobua becomes popular simply because he acts as a translator in several meetings. He achieves this recognition because he has knowledge of both English and Japanese.Question 3Knowledge of the native language is extremely essential. The fact that there is language diversity during the postwar occupancy in Japan, gives is a reason to become noticed. Although he is a shy man, he is required as a translator in several meetings.Question 4The story can be used to show that people are not to live forever. During their stay in the world, they should be aware that even the best of friends could betray one another. The author shows that a soldier had lived with a certain unit but as soon as he was infected, they abandoned him.Works citedLee, Leo Ou-fan. Lu Xun and his legacy. California: University of California Press, 2000. Print.http://japonesque.wordpress.com/2010/02/08/kojima-nobuo-american-school http://eas.as.nyu.edu/docs/CP/2599/0721Chung1124.pdf

The Family Nurse Free Essays

â€Å"It was the best of times; it was the worst of times . . . We will write a custom essay sample on The Family Nurse or any similar topic only for you Order Now † Charles Dickens penned this famous opening statement in one of his popular books which spoke about the changing times during his day. Much has not changed either, if people interpret these same words into today’s context. Families however, are encountering the constant and ever increasing bombardment of myriad pressures or more commonly now known as stressors. Spouses assume a variety of roles never before imagined during Dickens’ days. In most first world countries women live alone with children to support which made single parenting commonplace. In other words, every person’s choice has significant effects upon his own world and that of the rest of his immediate reach of influence. Another example is when women who used to stay at home prior to the industrial age started to assume multiple roles: homemaking plus other jobs aside from tending to children and husband. This has complicated the family set-up or when the husband is left at home with no work, most conflicts arise. Husbands rarely accept willingly the tasks that wives used to do such as cleaning, laundry and baby-sitting. Husbands start to become hostile and relationships take the downturn in scenarios such as when a husband perceives that the wife makes him feel she has become superior in the arrangement. The nursing profession has made great strides primarily towards the intervention aspects when nurses work as part of a team of health providers (as he/she takes on different roles) who address homelessness, facilities geared to aid the ageing; assess, care and administer prescribed therapeutic remedies to the mentally disturbed, spouses and families in crises and especially those physically undergoing the effects of various kinds of emotional, physical (including chemical), mental and sexual abuse (Alexander et al., 2000). Specifically, the family nurse can respond in many ways. Basically his/her role is in counseling. Knowledge not only in therapeutic techniques, medical or chemical drug application is not the only side to it. Counseling may come in the form of eliciting information on the issues or concerns of the family but it also has to do with the skills involved in both verbal and non-verbal communications such as active listening. The family nurse must be able to build rapport and establish credibility for the helping relationship to be effective. However, the family nurse must be knowledgeable as well on ethics that are expected to guide that relationship (Alexander et al., 2000). Reference: 1. Alexander, Margaret et al. THE FAMILY HEALTH NURSE CONTEXT, CONCEPTUAL FRAMEWORK AND CURRICULUM: World Health Organization (WHO). http://www.see-educoop.net/education_in/pdf/family_health_nurse-oth-enl-t06.pdf    How to cite The Family Nurse, Essay examples

Restaurant Management-Free-Samples for Students-Myassignmenthelp

Quetsion: Identify and analyze how the name, logo and location of a restaurant will significantly impact on the market segment the restaurant will attract. Answer: Introduction The essay helps in analysis of the importance of name, logo along with location of restaurant that will significantly influence the segment of the market that will be attracted by them. The market segment is defined as identifying the potential customers based on different characteristics that include similar interests, locations and needs. Findings A proper example of a restaurant can be taken, as this will help in revealing the identity and it helps in attracting the customers to know about the company in an effective manner. The example of McDonalds can be taken, as this will help in understanding the importance of the restaurant in an effectual manner (Jaggi and Bahl 2015). The location of McDonalds is all over the world wherein it can gain the entire presence of the different customers in an effective manner. There are different other competitors in the market that are not performing as well as McDonalds. The target customers of McDonalds are the young generation that includes the kids as well. The name of the company has to be unique and different from other competitors in the market and it is the very first thing that is noticed by the customers in the market as well. The market population is essential in nature as well to attract huge number of the customers. Analysis It can be analyzed that McDonalds has been spread across the world, as the selection of the different outlets has been perfect in nature. They have spread their presence to different regions that include different airports, shopping malls along with different other central locations in different parts of the world. McDonalds has segmented the market in such a manner that this has helped them in understanding tastes and preferences of the customers. They implement different kind of changes in the menu in accordance to the religious and cultural atmosphere of the country and modify themselves in accordance to the same. McDonalds menu for America and India differs from one another as in Florida there are different items of Beef and Bacon. The target market for McDonalds are the kids, teenagers and family by developing unique image in minds of the customers. The advertising strategy of McDonalds was effective in nature that helped McDonalds in increasing their sales and reputation. The tourism area that is attracted by McDonalds is in all the seasons and they organize different campaigns as to provide food to the needy and help those (Canziani et al. 2016). The area that will be selected by the restaurant has to be checked relating to the competitors such as whether some other restaurant is selling the same kind of products along with their size and expertise. From the example, it can be seen that the before setting up a restaurant, proper name and logo has to be selected by them as this will help in increasing their sales and business in an effective manner (Lee, Hallak and Sardeshmukh 2016). The environmental factors have to be analyzed whether the organization can survive in such place and investigate the different property prices as well. The patterns of population has to be checked by the restaurant as this will help in understanding the local crowd as they will support the business or not in the future (Yim, Lee and Kim 2014). The restaurant officials have to check whether the population in the respective area is helpful in making the business popular in nature. It is essential for the restaurants to understand and choose the location wisely as this will help them to grow their business. With the analysis of the competitors, it is essential to understand that the respective restaurant has to provide the customers with better quality products than the competitors in the market in an effective manner (Pyo 2015). Conclusion Therefore, it can be concluded that location, name and logo of the company is essential in nature, as this will help the business to succeed in the future. Proper marketing has to be done by the restaurant in order to increase their sales and reputation in the market. The analysis of the competitors is required as this provides view on potentiality and expertise of the existing competitors as well References Canziani, B.F., Almanza, B., Frash Jr, R.E., McKeig, M.J. and Sullivan-Reid, C., 2016. Classifying restaurants to improve usability of restaurant research.International Journal of Contemporary Hospitality Management,28(7), pp.1467-1483. Jaggi, S. and Bahl, S.K., 2015. Impact of Advertising Strategies on Consumer Buying Behaviour: A Case Study on Mc Donalds (India).International Journal of Engineering and Management Research,5(5), pp.56-60. Lee, C., Hallak, R. and Sardeshmukh, S.R., 2016. Innovation, entrepreneurship, and restaurant performance: A higher-order structural model.Tourism Management,53, pp.215-228. Pyo, S., 2015. Integrating tourist market segmentation, targeting, and positioning using association rules.Information Technology Tourism,15(3), pp.253-281. Yim, E.S., Lee, S. and Kim, W.G., 2014. Determinants of a restaurant average meal price: An application of the hedonic pricing model.International Journal of Hospitality Management,39, pp.11-20.

A Sound of Thunder Essay free essay sample

Imagine going back to time in a time machine to hunt one of the biggest creatures of all time, a Tyrannosaurus Rex. You would think that a person is out of his mind. Ray Bradbury’s plot makes us wonder in our minds which leads us to hints and makes us foreshadow that something bad is going to happen next. The short story A Sound of Thunder by Ray Bradbury uses imagery, and tone to create the mood of hair-raising, nightmare, and seriousness. The imagery in the story supports the mood of hair-raising by describing the jungle and everything in it. The fog that enveloped the machine blew away and they were in an old time. The author describes it to us making us think something horrible is going happen. The author says â€Å"the jungle was wide full of twittering, rustlings, murmurs, and sighs,† this sentence helps us know what the jungle looks like which is hair-raising. We will write a custom essay sample on A Sound of Thunder Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He describes the jungle as broad also and it is an entire world forever and forever. The way the author describes the dinosaurs makes it hair-raising, â€Å"its armored flesh glittered like a thousand green coins. â€Å"The coins crusted with slime, steamed. † The author uses imagery to help us create the mood of hair-raising. The use of tone supports the mood of seriousness by Travis telling Eckles not to get out of the â€Å"Path†. By Travis telling Eckles not to get out of the path so many times the reader can foreshadow that he might step off and he might change the future. They tell Eckles to shoot on the red paint on the dinosaur and nowhere else because the one they kill is the one that is close to its natural death. Travis uses a serious tone after they almost got killed by Eckles and says â€Å"this fool nearly killed us. † The use of a serious tone lets the reader predict something bad is going to happen. The author did a good job by letting readers foreshadow by the characters’ hints in the story. Through the use of tone the reader could feel the mood of seriousness because how Travis tells Eckles not to step outside of the path and not to shoot dinosaur that isn’t marked with paint. By reading this story it tells the readers that if you do not listen and change something there will be consequences. In conclusion, the short story A Sound of Thunder by Ray Bradbury uses imagery, and tone to create the mood of hair-raising, nightmarish, and seriousness. Through the use of imagery the reader was able to create the mood of hair-raising, when he describes the dinosaur so hauntingly. Through the use of tone the reader thinks the mood of seriousness because how he uses dialogue in this story.

Compare Contrast essays

Compare Contrast essays Comparison Between Novel and Film Version of "Lord of the Flies" Many novels are so successful that producers can't wait to adapt the story into a film. The majority of times, however, the original novel is much stronger than the movie because it is able to capture the emotions of each character, all the symbols and meaningful events. Due to the novel's flexibility, readers are able to extend the use of their imagination. Similarly, this was the case with William Golding's masterpiece, "The Lord of the Flies." Overall, the novel is far superior to the film because it has thorough descriptions of a character's feelings and depictions of symbolic meaning concerning the objects and important happenings. First of all, the movie version of the classic, "The Lord of the Flies," seems to be lacking in detail involving the characters. Mainly due to the limited length of the movie, a character's role and his feeling are non existent. In the novel, readers can clearly notice how Piggy feels and that he is being treated as an "Outsider" but, in the film version it restricts the audience's comprehension of Piggy's emotions. Similarly, other characters such as Simon and Roger are so unclear in the movie that they may puzzle viewers because the movie fails to distinguish their role. The cinema is unsuccessful in establishing Simon as a "Christ" figure and Roger's murderous nature. On the other hand, the novel installs all these ideas and allows the reader to use their creativity. Therefore, due to the film's inability to give audiences more information about the characters, their role and their emotions, the novel is much more informative. Secondly, the novel is capable of giving readers more insight into the story with the use of symbols and hidden meanings. The novel is able to do this because it depicts important underlying messages and critical incidents. For instance, Piggy's glasses represent civilization, reality and reason but once ...

Why were the Manchus so much more successful in ruling China after Essay

Why were the Manchus so much more successful in ruling China after their conquest of the Ming than their predecessors, the Mongols, were in ruling over China after the fall of the Song - Essay Example The Mongols, initially, sought to segregate themselves and maintain different cultural identities, but eventually integrated with the society and adopted many of the ways of the Chinese. By concerning itself with the maintenance of power as a conquering force, and subjugating the Chinese people under a heavy handed rule, the Manchu dynasty would be a longer, more successful rule than the Mongol dynasty. During the time of the Song dynasty in China, a great growth of the country would take place. As advances in science, the arts, and in philosophy would expand, so to did the population double in size. All of these things are signs of a thriving civilization. However, these advancements were diminished by a government that did not recognize the need for a global attitude. Expansion of the government itself did not occur in order to meet the demands of a greater population. As the country of China and its people thrived, the roots of the country, the core government, did not sustain enough strength to hold onto its nation. In an attempt to expand and promote new growth, Wang Anshi created what is known as the ‘New Laws’. â€Å"Wang not only tried to expand channels of revenue and the apparatus of local order, but explicitly argued that the state must enlarge itself and in effect absorb into an expanding bureaucracy the growing wealthy and educated elite.† (Embree, p. 348) According to Ainslee T. Embree and Carol Gluck, in their book, Asia in Western and World History, if Wang Anshi’s reforms had taken place they would have rivaled advancements made in industry and state building that did not occur again until the late 19th and early 20th century. However, after the fall of North China, Wang’s reform party would be defeated and the advanced concept of ‘growth of the state’ would end. A general lack of interest in forward motions of modernity would stagnate the growth of the country as the growth of the

Are computers making us excessively depend on technology Research Paper

Are computers making us excessively depend on technology - Research Paper Example In a bid to realize this, technology has had to come in handy. Technology has essentially offered the society internet, cellphones, business systems, teaching and learning tools, communication platforms, and entertainment among others (Dumas, 2012). Across these essential provisions of technology, computers count as vital components that enhance technology exploitation. In this respect, people’s lives have become more oriented towards computer use and subsequently excessively dependent on technology. Transport, education, work, entertainment, business, and communication among other computer-technology-based factors have become highly computerized (Sachs, 2011).This has followed the need to take advantage of emerging, new, and advanced technologies. Technology transfer has also gained ground all over world, thereby subjecting diverse societies to technological growth and development and computer use. Globalization, social, economic, and political change, and contemporary industrial revolution also continue to shift the globe towards computerization. This shift can be termed excessive based on the vibrant global technological development. Khosrow-Pour, M. (2002). Issues and Trends of Information Technology Management in Contemporary Organizations: 2002 Information Resources Management Association International Conference, Seattle, Washington, USA, May 19-22, 2002, Volume 1. New York: Idea Group, Inc.

Our Absurd fear of fat Essay Example | Topics and Well Written Essays - 750 words

Our Absurd fear of fat - Essay Example n society has been made to believe that being thin is good not only for the sake of health but also for the reason that thinness is associated with beauty. Popular media in the U.S. and in other countries have associated obesity and being overweight with several health conditions such as heart disease, cancer, and diabetes, and, therefore, higher mortality. The law professor is seeking to dispel the fear that people have about obesity and being overweight. In his view there no study has shown a significant relationship between the mortality of people who overweight or obese, and trivial variations in weight. The article is targeted at the public in America, and by extension the whole world, and especially those who consider themselves to be obese or overweight. The author seeks to reassure his obese or overweight audience that they really may have no cause to worry about their weight. The subject under discussion in the text mainly relates to obesity and being overweight and the exte nt to which these conditions have been presented in negative light. Campos succeeds in appealing to the audience by relying on statistics. Campos relies on statistics to make the audience appreciate the extent of the â€Å"problem† and its supposed gravity. To this extent, he first makes the audience get sympathetic to those who are considered to be of abnormal weight before getting deeper into the subject and dispelling the audience’s fears. When he notes that nearly 7 out of 10 American adults are overweigh (par. 1), for example, he succeeds in drawing the attention of the audience who may quite easily be part of the statistics of overweight people. The author also appeals to the emotions of the audience by carefully choosing his words. For example, he states at one point that, †¦ baselessly categorizing at least 130 million Americans — and hundreds of millions in the rest of the world — as people in need of â€Å"treatment† for their â€Å"condition† serves the economic

The Current Environmental Laws In The Philippines Environmental Sciences Essay

The Current Environmental Laws In The Philippines Environmental Sciences Essay Based on my research about the current Philippine Environmental Laws, I found out that it has two parts; first is the Presidential Decree no. 1586 or the Environmental Impact System which states that no projects shall be implemented without an Environmental Compliance Certificate (ECC).In order for the government to find out if they are to issue an Environmental Compliance Certificate, an assessment should be done regarding the proposed projects impact on the environment. An Environmental Impact Assessment is defined as a procedure in order to find out and predict the impact of proposed projects to the countrys environment and to mens well being and health. This assessment is important in order for us to find out the resource allocation for the said project and determine the costs associated with environmental conservation. Once the Environmental Impact System has been approved an Environmental Compliance Certificate may now be given to the person in charge of the project and he may now proceed with the implementation of his project. The certificate is very important to have because it contains the terms and conditions that the person imposing the project should comply with. Failure to follow the conditions in the certificate may result to its suspension or cancellation, the person behind the project may be subjected to a fine not exceeding fifty thousand pesos (50,000Php). If the project is cleared and is now being implemented or started with, monitoring is usually done to make sure that they are complying with the conditions in the certificate and to observe the projects environmental impact. The second part of the Philippine Environmental Law is the Presidential Decree no. 984 or The Pollution Control Law, this is also known as the Pollution Control Decree of 1978 is a national policy that is aimed to prevent, avoid, and control pollution of water, air, and land for the more effective utilization of the resources in the country. This law also contains the re quirements or necessary standards needed to be followed in order to acquire a permit to build or impose a certain project that does not in any way affect the environment negatively. It also contains the provisions if ever there are penalties. Presidential Decree 984 focuses on; first, the Clean Air Act of 1999 which is a policy and program to maintain the air quality in the country. This is to bring all the citizens to cooperate and exert an effort to clean the air we breathe, and whoever will violate this act will be subjected to pay. The act primarily focuses on prevention rather than control, mainly because if we can prevent something bad from happening then it will be less burdensome in the near future. Preventing further damage to the stratospheric ozone layer is an example of this. This act sets standards for sources of mobile air pollution, those coming from vehicles like cars, trucks, vans, buses, jeepneys, tricycle, and motorcycles. Smoke stacks from industrial firms like h otels, power plants, and other establishments are also closely monitored. Aside from those mentioned, smoking, burning of garbage, and dust from construction are included. Second is the Clean Water Act of 2004, records say that as early as 1996 several tests were conducted and results showed that only 51% of rivers in our country are still usable, and the remaining 49% were already polluted due to domestic and industrial activities. That might not sound that much big of a deal until you realize that 31% of all sicknesses come from drinking or contact with dirty/polluted waters, diseases like cholera, amoebiasis, leptospirosis etc. Republic Act No. 9275 or the Clean Water Act of 2004 aims to protect the clean and remaining bodies of water we have left from pollution caused by discharges from human activities, factories in the industry, and other land based sources. It also states that all owners of companies or anyone who discharges wastewater are required to get a permit from the De partment of Environment and Natural Resources (DENR) or the Laguna Lake Development Authority, all companies or industries that discharge wastewater and are in operation even with the said permit will have to pay a wastewater charge in order to discourage the companies from discharging wastewater and opt to invest in cleaner production and pollution control technologies, this will help decrease the number of pollutants generated and discharged. Third is the Solid Waste Management or Republic Act No. 9003, this act talks about a legal structure on how our country can have a systematic and ecological solid waste management system that will help in maintaining and protecting the environment and the peoples health. This act also provides programs for minimizing waste, and knowing how to properly dispose of our garbage, it advices the people to adopt the three Rs of Solid Waste Management; Reduce, Reuse, Recycle. Segregation is also mandatory in the following areas; households, instituti ons, industrial facilities, commercial/business establishment, and agricultural areas. They also prohibit open burning of solid wastes to avoid further damage to the atmosphere and pollution to the air. Last is the Act to Control Toxic Substances and Hazardous and Nuclear Wastes or Republic Act No. 6969, they have several policies listed, one is to regulate, limit, and prohibit importation, manufacturing, processing, sale, distribution, use, and dispose of chemical substances this is done so that we can avoid unreasonable risk to the peoples health and of course to the environment, next is to prohibit entry and most especially disposal of hazardous wastes to the Philippines territorial limits and lastly, to conduct research on toxic chemicals and hazardous wastes. How are Hotel and Tourism Management students affected by the Environmental Laws? After reading a lot of things about the environmental laws in the Philippines I am now more aware of my surroundings and the things that need to be done in order to have a safe and clean place to live in. Having knowledge about the law is always a good thing because we become more careful in our actions. Some people are just not that knowledgeable about certain environmental issues thats why they tend to care less. Hotel and Tourism students are affected by these laws because we will be working in an industry that is very wide and vast, everywhere we go there is always accommodation and food, which means that we can start by applying what weve learned regarding the environment to our workplace, not to mention that hotels and tourists are a huge part of our countrys economy, we can make a huge impact because our industry is well known and is all over the world, it will be our job as aware students or future employees to help in applying or implementing ways on how we can help keep the environment clean and at the same time provide quality service to all our guests. Our course also deals with serving and having contact to people that avail our products and services, we can help these people contribute to the health of our surroundings by setting an example for them and providing service that not only is exceptional but also environment friendly. If we are lucky enough to become managers or even owners of our own hotels or travel agencies someday, then we can set goals and policies in our own establishments that comply with the environmental laws, without compromising our main goal which is to serve our guests well. How can hotel and tourism businesses help improve the current environmental situation? We are currently facing a lot of environmental issues in our country, from soil erosions, flashfloods, disappearing water sources, and air pollution to improper garbage disposal, illegal logging, and food poisoning caused by chemical wastes. These are just some of the many problems our country is facing today, as students and future employees to the industry of Hospitality and Tourism we can help in facing the current environmental issues by implementing certain protocols and policies in our work place. Installing water meters in every department (if possible) for example, is a good way to monitor the establishments water consumption, by doing so we can determine the monthly water consumption and cost of our workplace, if we are aware of this well know what department consumes too much water and necessary action will be taken immediately. Water saving devices like flow regulators, water flow sensors, and low flush toilets are just some of the things we can put in our comfort rooms an d kitchens to make sure that wasting water is at a minimal, and if observed thoroughly, no wastage at all. Leaks because of poor plumbing is also a cause of water wastage in a lot of homes and buildings, we must regularly maintain plumbing fixtures to make sure that no leaks will come up. Monthly inspection for drips and leaks in the establishment should be done be it at hotels, resorts, or restaurants. With regards to the kitchen/ Food and Beverage Department, using of dishwashers should only be done during the check out of the guests and washing of small kitchenware should be done by hand with the use of antibacterial soap, to help conserve water. Electricity is one thing that our industry consumes a lot, we use this to power up big hotels and casinos, help elegant restaurants operate, and keep the sense of having recreational places like theme parks, however, despite the benefits we get from using electricity, only a few of us realize its importance. Electricity is acquired by co nverting energy released from burning fossil fuels, as consumers continue to use huge amounts of electricity every day; its very likely that all the fossil fuels around the world will soon run out. Conserving energy in our homes and business establishments can help preserve fossil fuels, for example, installing electricity meters in every department to monitor monthly energy consumption to avoid increasing electric bills will have a huge impact given the fact that a lot of hotels, resorts, and restaurants use a lot of electricity. Using energy efficient appliances and light bulbs in high consumption areas, and turning them off when not in use can also be done to avoid high energy consumption. For resorts and hotel room, they can use solar panels to heat water for the guests, by doing so this can save up to 40% of energy cost. Hotels, Resorts and Restaurants produce large amounts of solid and liquid wastes these wastes end up scattering in the environment due to poor or inadequate wa ste management and handling, therefore it is a must to implement strategies and programs to minimize wastes and to apply the three Rs; reduce, reuse, and recycle. Segregating wastes is a very basic step in waste management; this is helpful to the environment because if we are able to determine the biodegradable ones from the non biodegradable then we can determine the best way to safely dispose of the waste. If we are purchasing products that we need to operate our establishment, the first thing we should keep in mind is to choose products that are least polluting and most sustainable, by doing so we can avoid the risk of contributing to the pollution in our country, and because its sustainable we can benefit from it for a longer period of time without having to dispose the product after several uses, thus helping minimize wastage in our establishment. In restaurants or other food establishments, instead of using disposable containers like Styrofoam which not only takes a long time to decompose but can also have negative effects to our health, they can use reusable lid containers that are very environment friendly and can be reused. Hotels purchase huge amounts of detergents, bleach, and other chemicals used in the laundry and lavatory area, if possible they should collect the empty chemical containers and send them back to the manufacturer so that it can be used again instead of piling up bottles of detergents etc. and just throwing them anywhere, or worse some people even burn them, aside from this they can just refill the bottles instead of buying new ones. They can also help save the trees by controlling the usage of paper in their offices and homes, for example, if possible they can simply use email to send documents from one establishment to another, instead of printing them out. For used or scrap paper, reusing the back side can also help in reducing the use of clean, unused paper. We should also avoid the use of aerosol sprays like some air fresheners that damage our ozone layer, choosing sprays that do not use propellant gas is our best bet. Another very important thing that hotel, resort, and restaurant builders can do is to stop putting up their establishments in places with natural wildlife and in places where cutting down hundreds of trees is necessary just so they can earn profit. Sources: http://www.livestrong.com/article/160037-what-are-the-benefits-of-saving-electricity/ http://www.4hoteliers.com/4hots_fshw.php?mwi=1830 http://www.numbeo.com/pollution/country_result.jsp?country=Philippines http://www.chanrobles.com/pd1152.htm#.UF3MOrLiZKE http://www.chanrobles.com/pd1151.htm#.UF3MOrLiZKE http://www.chanrobles.com/legal9.htm#.UF27tbLiZKG http://www.energyeducation.tx.gov/energy/section_3/topics/where_does_electricity_come_from/index.html http://www.fm-kp.si/zalozba/ISSN/1854-4231/2_005-023.pdf http://www.ehow.com/info_8543321_classification-biodegradable-nonbiodegradable.html http://agreenliving.net/green-tourism-and-how-it-helps-the-environment/ http://wiki.answers.com/Q/How_can_we_help_stop_hotels_and_holiday_resorts_damaging_the_environment http://www.capitalhotelswdc.com/environment_friendly_green_program_policy_capital_hotels_washington_dc.htm http://www.ehow.com/info_8543321_classification-biodegradable-nonbiodegradable.html http://emb.gov.ph/rNCR/pollutioncontroldecree.html http://www.aseanlawassociation.org/papers/phil_chp11.pdf https://docs.google.com/viewer?a=vq=cache:vpe3U1HiT9oJ:www.jccipi.com.ph/05cwa.ppt+hl=enpid=blsrcid=ADGEESjUr5suLfdvFLoJqsvSHg9dlKf9QfuhkpAbK0Mc3ZjVufCwlS61nbyUeIgSmORqYG354wwhqeOWi2roO4ZVENhVPx2sKF__jrvNdB5c715mels7P-bXQbtrSqCzWu-9RVlDUOuSsig=AHIEtbQxlVVVDrEy2EXEKEpa7HuBiudw-g http://www.emb.gov.ph/embgovph/Portals/8/DENR%20Administrative%20Order%20No.81%20Series%202000.pdf http://fpc.state.gov/documents/organization/47810.pdf http://www.aseanlawassociation.org/papers/phil_chp11.pdf http://emb.gov.ph/eeid/cwa-english.htm http://www.pwp.org.ph/documents/wastewater/PPT_DENR_EMB_2.pdf http://www.oocities.org/injunred/cleanair.html http://emb.gov.ph/eeid/ESWM.htm

The Electoral College Should Be Revised Essay -- Argumentative Persuas

The Electoral College Should Be Revised As citizens of the United State of America, one of our most important rights is that of which to vote. By voting, the general population has a say in who its leaders are. Votes for local, state, and even federal representatives directly reflect who the constituents want in office. However, America’s highest office is not elected by a vote of the people. Instead we use a confusing and outdated system called the Electoral College. Our president is not elected by the people, but by 538 electors who can legally vote for whomever they choose. Several times in our nations history an elector has voted against the people’s will. Three presidents have been elected into office by the electoral college and not had the majority support of the nation. This phenomenon may very well happen again this year. This system needs to be changed. The highest office in our great nation needs to be elected by the people he/she is representing. The electoral college was developed by our founding fathers as a compromise between a president elected by Congress and one elected by the popular vote of the people. They feared that if the president was elected by Congress, he/she may feel some obligation to it. They also felt that the American people were not well enough informed and mature enough to elect their own leader. They finally decided on an Electoral College that today is made up of 538 electors from all 50 state and the District of Columbia. Each state is allotted a number of electors equal to its number of Representatives and Senators in Washington. The District of Columbia has a number of electors equal to that of the least populated state. As an example, California, our nation’s most populated state, h... ...t. This government is made of the people, for the people, and by the people. We need to have the ability to choose our own leader without the possibility of that decision getting manipulated. Sources Cited: Tom Curtis, "Making Sense of the Electoral College." [Internet, www], http://www.msnbc.com. [viewed Nov. 6, 2000] "Frequently Asked Questions on the Electoral College." Prepared by The Office of the Federal Register. [Internet, www], http://www.nara.gov. [viewed Nov. 6, 2000] "Electoral College." 2000 United Republican Network. [Internet, www], http://united.republican .com. [viewed Nov. 6, 2000] Eric Wikman, "The Electoral College: Then, Now, and Tomorrow." [Internet, www], http://www.wickman.com. [viewed Nov. 6, 2000] Judy Cresanta, "The Electoral College: Crisis Avoided." [Internet, www], http://www.npri.com. [viewed Nov. 6, 2000]

A Model of Image Creation and Image Transfer

Today, although still representing a small percentage of the overall promotional budget, the outlay of rumination dollars for sponsorship castles Is growing rapidly (Parker, 1991; Candler and Shank, 1989; Scott and Chard, 1992). Not only are today's sponsorships more sophisticated (I. E. , more than simply the donation of cash for event production but most firms are expecting a reasonable return on their sponsorship dollar in the form of increased sales (Octahedron and Van Kirk, 1992).While firms enter into sponsorship arrangements with a variety of goals, two of the most important are: to increase brand awareness; and to establish, strengthen, or change brand image Crowley, 1991; Marshall and Cook, 1992; Meghan, 1991; Memorable teal . , 1991). Recently, these goals have been theorized to be important in the development of customer-based brand equity, defined as the differential effect of brand knowledge on the consumer's purchase decision (Keller, 1993).In Seller's conceptualization , brand knowledge (which drives customer-based brand equity) Is a function of both the consumer's awareness of the brand and the Image(s) associated with that awareness. â€Å"In particular, the variability, strength, and uniqueness of the brand associations play a critical role in determining the differential response† (Keller, 1993, p. 8). Brand awareness is achieved by exposing the brand to as many potential consumers as possible (Asker, 1 991 ).Sponsorship activities present multiple opportunities for achieving awareness objectives, and much of the research to Image creation model 145 International Marketing Review, Volvo. 14 No. 3, 1997, up. 145-158. MAC university press, 0265-1335 International Marketing Review date in the sponsorship literature has focused on awareness issues such as sponsor recall (e. G. McDaniel and Kinney, 1996). Regrettably, less attention has been given to event and brand image issues.A number of questions exist regarding the effect of sponsorship promotional activities on brand and event image. For example: ; What factors contribute to an event's image? ; Do consumers associate an event's image with sponsoring brands? ; If there is an image association between event and sponsor, is there a theoretical explanation that can be used to understand this linkage? ; If there is an image association between event and sponsor, what factors moderate (strengthen or weaken) this relationship? How does event image influence attitude towards the brand? Although attempts at measuring the return on the sponsorship investment have been made (e. G. , total event attendance, exit polls, sales following the event, and number of media mentions), an understanding of how sponsorship â€Å"works† has yet to be developed (Octahedron and Van Kirk, 1992; Cavalry et al. , 1994; Memorable teal . , 1991; Parker, 1991). The purpose of this article is to present a model explaining the mechanisms by which brand image may be impacted through sponsors hip activities.Specifically, drawing on the theory of meaning rareness from the celebrity endorsement literature, a model is presented which suggests the factors involved in creating an event's image and the subsequent transfer of that image to the sponsoring brand. Furthermore, several factors are identified that may moderate the relationship between event image and brand image. While the focus of this article is on the conceptual development of image transfer in sponsorship, a variety of research propositions are offered to guide future empirical inquiry.A framework for the transfer of event image Model conceptualization and overview Brand image has been defined as â€Å"perceptions about brand as reflected by the brand associations held in memory' (Keller, 1993, p. 3). Keller suggests that the variability, uniqueness, and strength of the associations are critical to a brand's success. Brand associations are developed from a variety of sources including product use, informational sources (e. G. , advertising, packaging, word-of-mouth), and association with other entities.The â€Å"association with other entities† source is of particular relevance to sponsorship activity. Keller has suggested that when a brand becomes associated with an event, some of the associations linked with the event (e. . , youthful, relaxing, enjoyable, disappointing, sophisticated, elite, etc. ) may become linked in memory with the brand. This transfer of associations is consistent with research in the celebrity endorsement process. Initial research regarding celebrity endorsement focused on the credibility and attractiveness of the message source (I. E. Celebrity) to explain the persuasive nature of endorsers. That is, more credible and attractive endorsers were viewed as more persuasive. However, McCracken (1989), pointing to conflicting research results, suggested that endorsement effectiveness is better explained by the â€Å"meanings† consumers associate with the celebrity endorser and subsequently transfer to the brand. McCracken uses the term â€Å"meaning† to describe consumers' overall assessments of what a celebrity â€Å"represents† based on counterblasts sun as social class, gender, age, personality Ana Testily. In individual characteristics (e. . , regal, trashy, maleness, strong, caring, sexual, irreverent, wise) are integrated to define the meaning of the celebrity. Meaning which has been accumulated through their roles in â€Å"television, movies, military, athletics, ND other careers† is thought to reside in celebrities (McCracken, 1989, p. 315). According to McCracken, the meaning attributed to celebrities moves from the celebrity endorser to the product when the two are paired in an advertisement. That is, meanings associated with the celebrity become associated with the product in the mind of the consumer.To complete the meaning transfer process, consumers acquire the meaning in the product through consump tion. This process is illustrated in Figure 1. 147 Figure 1 . Meaning movement in the endorsement process McCracken (1989) â€Å"meaning† in celebrities is analogous to Seller's (1993) event associations. Following the convention set forward by Keller with reference to brand image, this article uses the term event â€Å"image† to represent the cumulative interpretation of meanings or associations attributed to events by consumers.A comparison can be drawn between celebrity endorsers and events. Just as consumers associate celebrities with certain meanings, so too are events associated with particular attributes and attitudes. It is suggested here that these associations are derived from the event's type, event characteristics, and several individual consumer factors. This is not unlike the meaning attributed to a celebrity being formed by the various roles he or she occupies.For example, event associations attributed to the annual Chicago Blues Festival (a food and mus ical extravaganza drawing over 500,000 people) might include tradition, celebration and civic pride. Extending this concept of meaning transfer from the celebrity endorser literature, it is suggested that events act in a manner analogous to endorsers in the transfer of image to sponsoring brands. The framework presented in Figure 2 theorizes from McCracken celebrity endorsement model to suggest that International Marketing Review 14,3 148 Figure 2.A model of image creation and image transfer in event sponsorship event image is formed from a number of external and internal factors. Through sponsorship, an event's image, which may be relatively distinct for different consumer groups, may be transferred through association to the sponsoring product. As indicated in the figure, several factors may moderate the strength of this image transfer. This discussion leads to the offering of the first research proposition: Pl : Through sponsorship, an event's image will become associated with th e sponsoringDragon ‘s Image. Determinants of event image An event's image is represented by a particular market segment's overall subjective perceptions of the activity. The proposed framework suggests three factors that may impact one's perception of a particular event: event type, event characteristics, and individual factors. Event type . In accordance with the earlier definition, event type can be categorized into at least five areas: sports related, music related, festival/fair related, fine arts related (e. G. Ballet, art exhibit, theatre, etc. ), and professional meeting/trade show related. The type of event impacts event image in a variety of ways. First, it conjures up image associations in the mind of the consumer. That is, most individuals, through past patronage or other forms of exposure (word-of-mouth, television, etc. ) will develop some attitudes (I. E. , positive or negative predispositions towards an event) regarding particular events. These attitudes will se rve to frame the image of the particular event type.Note however, that one's attitude towards an event is only one part of an event's image. One's attitude towards an event represents a summary of experiences resulting in some mineral predisposition to respond to an event in a consistently favorable or unfavorable manner. Thus, event attitude is an enduring evaluation (Cohen, 1990). While an event's image will be strongly influenced by one's attitude towards the event, event image will also be impacted by non-evaluative perceptions of an event that are formed through associations held in the consumer's memory (Keller, 1993).In this sense, event image reflects the meaning of the event for an individual, and can be characterized using descriptive labels that represent a summation of one's perceptions. These labels, termed image associations, would include: youthful, mature, carefree, adventurous, educational, social, traditional, exclusive, common, liberal, conservative, high class, f amily oriented, children oriented, cerebral, athletic, artistic, pride, political, etc. Thus, event image can be thought of as a collection of image associations.In addition to past experiences and other indirect exposures, it is likely that new experiences will shape one's perception of event image. In fact, image perceptions formed from the most recent event experiences will likely be the most influential in shaping one's overall event image receptions (Baggage and Warsaw, 1990). New experiences can be divided into two types: the specific activities engaged in or observed; and all interactions with other event attendees/participants and event staff.It is through these two experiences that past event images may be changed or modified and new image associations can be added. The specific activities engaged in or observed may be the same for all participants[l] (e. G. , attendees at a soccer match) or quite varied (e. G. , the individual rides and attractions selected at a local fest ival), depending on the type of event. Regardless of the similarity of experiences, the essential issue is that a given consumer's specific event experiences or observations will shape their perceptions of event image.It is also argued here that the number and type of other participants will have an impact on one's evaluation of the event's image. For example, the number of spectators may impact one's assessment of the success of the event. Perhaps events may be viewed as more successful when they draw more attendees. In Alton, ten under AT participants may Impact perceptions AT crowding, event availability, and wait times. Type of participant† represents the demographic and cryptographic characteristics of others attending the event.The attendees at some events represent relatively homogeneous market segments in terms of social class, family life cycle, age, gender, political affiliation, etc. For example, spectators of professional golf tournaments may be middle aged, white males, with above median incomes. In other cases, events draw heterogeneous types of participants. Just as other customers can have a substantial impact on consumer's perceptions of service firms, so too can other participants have an impact on one's event experiences and bequest assessment of event image (Bitter et al. , 1994).These factors, perceptions based on past experiences, event activities, and the number and type of spectator/participant, constitute one aspect that will serve to shape consumers' overall subjective perceptions of a given event. Based on the above discussion, several research propositions are suggested: 149 International Marketing Review 14,3 150 App: Direct experience and/or indirect information (word-of-mouth, advertising, etc. ) with an event type will influence event image. Pub: The specific activities experienced or observed during an event will influence event image.PC: The number and type of other spectators/participants will influence event image. Eve nt characteristics. Within a given event type (e. G. , music concert series, trade show, etc. ), a number of characteristics will vary from event to event. The â€Å"level† of the following five event characteristics will likely influence consumers' perceptions of an event's overall image: event size, professional status of participants (professional or amateur), tradition/history associated with the event, event venue, and promotional appearance.Event size can be considered along a number of dimensions, including Engel of event, level of media exposure (local, regional, national, international), number of performers (if applicable), and amount of physical space occupied. The same type of event, for example electronic industry trade shows, can vary along all of these dimensions, creating different images for the same event type. Likewise, other event characteristics such as the professional status of performers (professional versus amateur) or the venue in which the event is staged (e. . , temperature, convenience, physical condition, etc. ) will impact one's overall assessment of the event's image. One could theorize that, in most cases, perceptions of quality, legitimacy, and attendance desirability will be higher with long running, large, elaborately staged events, featuring professionals in attractive and convenient venues. The perceived promotional appearance of a brand's sponsorship activities may appear anywhere along a spectrum from advertiser to benefactor.A perception towards the benefactor end of the spectrum may lead to increased feelings of goodwill towards the brand because it is perceived as donating funds to make the event possible (McDonald, 1 ) conversely, tanner may De a negative reaction to ten Americanization of events that have not been sponsored in the past. These events may be perceived as â€Å"selling out† to the corporate world. This has become especially true in the Arts, where some individuals feel that sponsorship (c orporate or governmental) of the Arts leads to censorship Jacobson, 1993; Wood, 1996) .However, due to increasing costs, it has become even more critical for events to obtain outside sponsors in order to continue to exist. To take full advantage of the goodwill aspects, the sponsoring brand may need to educate attendees regarding the beneficial role sponsorship plays in event production. Due to its association with the event, a sponsoring brand's promotional claims can be legitimated, which serves to increase the believability of the promotional message (McDonald, 1991). Additionally, a sponsoring firm may be perceived as making an event possible for the consumer (Chew, 1992; McDonald, 1991).The perception may be especially strong for small events which often have difficulty securing financial support. In this sense, the consumer does not view the sponsorship as a form of promotion, but rather the sponsoring brand is seen as providing a service to the attendee and a level of dowdily is generated by the firm. Again, the skepticism that can be associated with traditional advertising may be circumvented. Brands that are viewed as â€Å"benefactors† will be seen in a more favorable light. The consumer may even feel the need or desire to reciprocate by purchasing the brand.Following from the above discussion, the following research propositions are suggested: App: Event size will influence event image. Pub: Professional status of participants will influence event image. PC: Tradition/history associated with the event will influence event image. Pad: Event venue will influence event image. Pee: Promotional appearance will influence event image. Individual factors. Because of the large number of factors influencing event image and the unique manner in which participants may interpret those factors, an event may have different images for different individuals. Qualitative research has revealed each sport to have its own individual image, and sponsors will tend to benefit from image transfer accordingly' (Parker, 1991, p. 26). Three individual factors are suggested here that may impact event image: the number of images an individual associates with an vent; the strength of the particular image; and the past history one has with a specific event. This last factor differs from the â€Å"past experience† factor discussed under event type. Past history refers to the unique experiences associated with a specific event, whereas past experiences refers to encounters with a general event type.Events that consumers perceive as having multiple images will be more difficult to associate with a single identity. This will be compounded when the meanings are of a conflicting nature. Thus, an individual with many event associations may have a hafting image of the event, depending on which association is currently most salient. Related to this is that images can be very strong or relatively weak. It is likely that a single strong image will dominat e over several weaker ones. This will cause an event Image to De consistent over time, out Limits ten realness Tanat multiple Image associations would confer.Finally, an individual's personal history with a particular event may have an impact on one's perception of an event's image. A long history will typically lead to a more ingrained and consistent image. An individual that has attended or has been associated with an event for a substantial time period may also have nostalgic feelings that become associated with the event's image. Events that have multiple or vague images pose problems for a firm's sponsorship selection decision because it becomes more difficult to predict the image that may become associated with the event, and ultimately â€Å"transferred† to the product.The above discussion leads to the following research propositions: App: Individuals associating an event with a large number of images will have difficulty identifying a consistent event image. 151 Inter national Marketing Review 14,3 152 Pub: Individuals with a single, strong image association will have consistent event images over time. PC: Individuals with a single, strong image association will have less rich event images. Pad: Individuals with long-term participation in an event will hold a consistent event image for that event.This section has identified three broad areas (event type, event characteristics, and individual factors) that influence the creation of an event's image, although there may be some event image determinants not explicitly discussed in the previous section. It is likely that any unrepresented actors could be accommodated within the proposed areas. The next section discusses constructs that may moderate the relationship between event image and brand image. Moderating variables in the model Potential moderating variables presented in the model are discussed in two sections.In the first section variables potentially impacting the strength of the image transf er from event to brand are discussed. As such, variables pertaining to the formation of strong memory associations (degree of similarity) and exposure to the sponsor's message (level of sponsorship and event frequency) are discussed. The second section on moderating rabbles examines how one's involvement with a product may moderate the impact of the event's image on brand attitude. Attitude towards the event and attitude towards the brand are conceptualized and discussed as being components of event image and brand image, respectively.Although not illustrated in Figure 2, these attitude components should be considered as a part of each of the respective â€Å"image† boxes in the figure. Moderators between event image and brand image This section will discuss three moderating variables impacting the strength of the â€Å"transfer† between an event's image and the image of a sponsoring brand. As indicated above, the basis of the relationship is the meaning transfer betwe en these constructs and it is this process that the moderating variables are proposed to influence.The first moderating factor to be discussed in the image transfer process is the degree of similarity between the event Ana ten sponsor. A product can nave letter Atonally or Image related similarity with an event. Functional similarity occurs when a sponsoring product is actually used by participants during the event. An example of this type of similarity is Valentine's sponsorship of automobile racing. The link is established because, apart room being a sponsor, Valentine's motor oil products are actually used by many of the participants during the event.The second type of similarity is termed image related, and occurs when the image of the event is related to the image of the brand. An example of this type of linkage is Pepsin's sponsorship of the 1993 Michael Jackson World Concert Tour. Here the similarity comes from the youth and excitement orientation of both the music and the pr oduct. Interestingly, some sponsors do not appear to be linked to the events they sponsor. For example, the USAF&G Sugar Bowl combined a large insurance firm with a collegiate football game.It is suggested here that either functional or image based similarities forge stronger ties and help the consumer to link the event image with the brand. Thus, sponsor- event similarity (functional or image based) will enhance image transfer by more firmly anchoring the relationship in the consumer's mind. This assertion is consistent with some celebrity endorsement literature which suggests that â€Å"MIS-matches† between endorser and brand decrease the effectiveness of the endorsement (Katie, 1987). A second factor that may moderate the image transfer from event to sponsoring brand is the level of sponsorship.Sponsorship arrangements can run the gamut from a single sponsor to hundreds of sponsors at many different levels. Multiple sponsors for a given event lessens the probability that a particular brand will be associated with the event, due to the additional stimuli each consumer must attend to and recall (Hutchinson and Alba, 1991). Often, events allowing multiple sponsors will offer different â€Å"levels† of sponsorship. By contributing different dollar amounts to the event, the sponsor can buy enhanced packages. These enhancements include better sign/banner location, more frequent media mentions, and premium kicked and hospitality packages.Exclusive sponsorship, or at least a dominant position, will increase the likelihood of meaning transfer from the event to the sponsoring brand by more firmly establishing the link between event and brand. The frequency of the event will also have an impact on the image transfer process. Events may be on either a one-time or recurring basis. Although a onetime event does not allow recurring event-sponsor associations to be developed over time, some events may be of such a unique nature that they attract a great deal of media attention (e. G. , Hands-Across-America). However, an ongoing event (annual, semi-annual, monthly, etc. Should have the benefit of more firmly establishing a link between the event and the brand due to repeated exposures (Manacling et al. , 1991). The above discussion leads to the following research propositions: App: The higher the degree of similarity (image or functional based) between event and sponsoring brand, the more effective the image transfer between event and brand. Pub: The more exclusive the level of sponsorship, the more effective the image transfer between event and brand. PC: The more frequent the event, the more effective the image transfer between event ND brand.Image creation m Ode I 153 Moderators between event image and attitude towards the brand As discussed previously, one's attitude towards the event will help to shape one's image of the event. Thus, event attitude is a component of event image. Likewise, attitude towards the brand is considered und er this framework as a International Marketing Review 14,3 154 component of brand image. Indeed, recent conceptualizations of brand image include an attitude component (Keller, 1993). As such, the model presented in Figure 2 suggests that event image will have an impact on attitude towards the brand.However, might there be situations in which this relationship is moderated by another factor? Advertising research with endorsers has demonstrated that product involvement level (defined as the level of personal relevance a product has to a consumer, resulting from the perceived level of risk associated with the product's consumption or non-consumption) can impact the attitude formation process (Petty et al. , 1983). â€Å"Specifically, we have shown that when an advertisement concerned a product of low involvement, the celebrity status of the product endorsers was a very potent determinant of attitudes about the product.When the advertisement concerned a product of high involvement, ho wever, the celebrity status of the product endorsers had no effect on attitudes, but the cogency of the information about the product contained in the ad was a powerful determinant of product evaluations† (Petty et al. , 1983, p. 143). Following from this research, level of product involvement should moderate the relationship between event image and attitude towards the brand, such that event image will have a larger impact on brand attitude for a low involvement product.The influence of event image on brand attitude can be understood further by considering the type of persuasion process likely to occur. Petty and Capacious (1986) elaboration likelihood model (ELM) suggests that persuasion can occur along two routes. The central route to persuasion occurs when an individual bases product evaluation on â€Å"diligent consideration of information that a person feels is central to the true merits of an issue or product† (Petty et al. , 1983, p. 144).The second route to att itude change, peripheral, suggests that change may also occur through the association of the object with positive or negative cues (e. G. , expert source, pleasant surroundings, forceful presentation, etc. ). This conceptualization of the peripheral persuasion route is consistent with Seller's (1993) position of links in memory being established between an event and the sponsor. One characteristic of sponsorship that distinguishes it from some other promotional methods is its indirect nature (McDonald, 1991).That is, the sponsorship is, at best, a secondary concern (behind the actual event) for the participant. Furthermore, other than the brand's name and/or logo, seldom is any type of commercial message associated with the firm's products. Thus, sponsorship would appear to operate along Petty and Capacious peripheral persuasion route due to this indirect nature, and lack AT available cognizant International. Emplace tests AT ten ELM model suggest Tanat ten central route to persuasi on is more effective for high involvement goods, while the peripheral route has a higher impact on low involvement goods (Petty et al. , 1983).Theorizing from the ELM, one could conclude that when the sponsoring brand is a low involvement product, event image will be a potent force in determining brand attitude. Conversely, the promotional benefit, in terms of attitude change, for high involvement products appears to be small. Product involvement is only likely to be applicable when the sponsorship is focused at the brand level, as opposed to the sponsorship focus being at the firm level. The discussion in this section gives rise to the following research propositions: App: Brand attitudes of low involvement goods will be strongly influenced by event image.Pub: Brand attitudes of high involvement goods will be weakly influenced by event image. PC: Persuasion processes from event sponsorship take place on the peripheral route. Implications for practice and research Implications for p ractice Several implications for marketing practice can be drawn from the proposed model. First, firms should consider more than simply the number of potential customers their sponsorship signage and other identifiers will reach. It is important to consider the image of the event, as this image may become associated with the brand.An event's image can be assessed through a variety of methods. However, given its potentially ambiguous and transitory nature, qualitative methods in the form of depth interviews, focus groups, and projective techniques, are likely to provide the best view of how consumers perceive a given event. Event organizers might take it on themselves to conduct such studies and use the results to recruit potential sponsors. In the course of such research, event organizers may find that the image of their event is not what they thought.Furthermore, it would be wise for event image studies to take place on a regular basis to assess changes in event image over time. Th is would allow event organizers to take corrective action in a timely manner. The proposed model suggests a variety of event image determinants that could be manipulated to position a given event in a different light. In terms of the sponsoring rand, the model suggests several aspects of sponsorship that should be considered when deciding on potential event affiliations.One aspect that should be considered, in light of image transfer benefits, is the degree of similarity between the event and the brand. Brand awareness benefits are likely to accrue regardless of similarity levels, but it has been argued here that image associations will be more likely when some link exists, either image or functional, in the consumer's mind. Firms looking to add sponsorship activities to their promotional mix should also consider the level of pensioners and frequency of the event.Although most firms will look at these aspects with an eye towards the total dollar commitment, it may also be wise to co nsider the meaning transfer implications. As discussed previously, exclusive sponsorships in events occurring on a frequent basis will likely maximize the image transfer potential of the sponsorship purchase. Finally, firms should consider whether image transfer benefits will actually have any influence on consumers' attitudes towards their brand and ultimately their purchase intention. The model suggests that, in terms of impacting a

Famous Smart People and Their ACT Score

Famous Smart People and Their ACT Score SAT / ACT Prep Online Guides and Tips If you are taking the ACT, you are following in the footsteps of a lot of other smart people! Universities use ACT scores as an indication of smarts and preparedness for college, but smart people do not always score high on the ACT test. In this article, I divulge the ACT scores of some reputedly smart people, politicians, CEOs, authors, etc. ACT Scores of Smart People At PrepScholar, we've gathered smart people’s ACT scores into the list below.Their ACT scores were discussed in interviews or found through research. Smart Person Known for ACT Score Alma Mater Sonia Sotomayor Associate Justice of the Supreme Court 35 Princeton Steve Jobs Co-founder of Apple 32 Reed College Barack Obama 44th and current President of the United States 30 Columbia University Lyndon B. Johnson 36th President of the United States 26 Texas State University William Faulkner Author 18 University of Mississippi *(Some of these scores may be unproven) While all of the above people took the ACT test, many others instead took the SAT, so we converted their SAT scores to the ACT scale: Smart Person Known for SAT Score ACT Conversion Alma Mater Paul Allen Co-founder of Microsoft 1600 36 Washington State University Steve Wozniak Co-founder of Apple 800 (in Math, full score unknown) 36 UC Berkeley Bill Gates Co-founder of Microsoft 1590 35 Harvard Ben Bernanke Economist / Former Chairman of the Federal Reserve 1590 35 Harvard Bill O'Reilly Political Commentator 1585 35 Marist College Rush Limbaugh Political Commentator 1530 34 Southeast Missouri State University Scott McNealy Businessman / Co-founder ofSun Microsystems 1420 32 Stanford Al Gore 45th Vice President of the United States, under President Bill Clinton 1355 30-31 Harvard Meredith Vieira TV Host 1300s 30-31 Tufts University Stephen King Author 1300s 30-31 University of Maine George W. Bush 43rd President of the United States 1206 26-27 Yale John Kerry Current Secretary of State 90 26 Yale Amy Tan Author 00s 24-26 Linfield College, San Josà © State University Bill Clinton 42nd President of the United States 1032 22 Georgetown Al Franken US Senator / Former SNL Comedian 1020 22 Harvard Howard Stern TV and Radio Personality 870 18 Boston University Clearly, scoring low on the ACT does not mean you will not achieve great success.Though, if you score high on the ACT, you will likely have the chance to attend a more prestigious universities and will have more opportunities open to you.So, although your score is not an indication of your smarts or of future success, you should still attempt to get a great score. Then, maybe someday, you'll get a cool portrait. So, how can you get the highest ACT score? Learn the ACT test format Being comfortable with the ACT test format is a huge advantage, especially because the ACT is a very time sensitive test (you have very little time to answer each question).To learn the test, check out our other free ACT articles: How Long is the ACT with Breaks?, How is the ACT Scored?, How to Get a Perfect ACT Score, by a 36 Full Scorer. Do lots of practice ACT tests Because the ACT is a time crunch, you should be practicing a lot of timed ACT tests (I recommend at least 5-7 before you take your official test) and reviewing all of the answers you got wrong.Check out all of the free ACT tests available in our other article. Consider using a paid resource to help you prep for the ACT If you like reading our free articles, you should check out our PrepScholar ACT prep programfree for 5 days.We divide our prep material into specific skill categories, and we'll figure out your weaknesses automatically and give you focused lessons and quizzes to improve those skills.For more paid study resources, check out our article on The 10 Best ACT Books Recommended for ACT Prep. What’s next? Check out our other ACT resources for help you maximize your score: Top 10 ACT Reading Tips: Use These and Improve The ACT Science Strategies You Must Be Using The Best Way to Approach ACT English Passages Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Dora Seigel About the Author As an SAT/ACT tutor, Dora has guided many students to test prep success. She loves watching students succeed and is committed to helping you get there. Dora received a full-tuition merit based scholarship to University of Southern California. She graduated magna cum laude and scored in the 99th percentile on the ACT. She is also passionate about acting, writing, and photography. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Reality in Jean Genet’s ‘the Balcony’ Essay Essays

Reality in Jean Genet’s ‘the Balcony’ Essay Essays Reality in Jean Genet’s ‘the Balcony’ Essay Essay Reality in Jean Genet’s ‘the Balcony’ Essay Essay Jean Genet’s Le Balcon ( or The Balcony ) is an absurdist drama in which the chief construction is the â€Å"philosophical conflict between semblance and reality† ( Savona 1983: 76 ) and this essay will look into some of the degrees of world within an absurdist and existential philosopher context in Genet’s drama. The drama itself â€Å"offers a stunningly theatrical geographic expedition of the relationship between phantasy and reality† ( Patterson 2005: 32 ) whilst besides seeking â€Å"to negate world itself† ( Innes 2001: 438 ) . Whilst besides trying to transform world into a fantasy universe in which its characters can get away the discouragement of day-to-day life. it is â€Å"also designed to be a moving drama which†¦ keeps the audience aware that it is a play† they are watching and non leting them to acquire lost in the universe of semblance. phantasy and desire that the characters are trapped in ( Reck 1962: 23 ) . This echoes a technique used as portion of Brecht’s Verfremdungseffekt. and by maintaining the witness at a critical distance. they become perceivers and therefore can larn something about their ain lives and the universe in which they live. The drama is set in Madame Irma’s Maison d’illusions ( or house of semblances ) which to the witness is clearly a whorehouse. but non a whorehouse in the conventional sense. In the whorehouse. work forces of mundane walks of life ( for illustration a pipe fitter ) act out sexual phantasies with the adult females that work at that place. Their sexual phantasies are by no agencies conventional either. for illustration the ‘clients’ of the whorehouses take on the character of powerful work forces. viz. a bishop. an executioner. a justice and a general. From the expounding of the drama. it is ill-defined that the bishop isn’t really a bishop as the costume. duologue and action of the bishop are wholly reliable aside from the fact that the powerful characters â€Å"tower over all the other histrions every bit good as the audience† ( McMahon 1963: 110 ) . This is visually unrealistic and takes the witness off from pragmatism right from the oncoming. yet somehow pull them into this universe of semblance. The sexual Acts of the Apostless were intended by Genet to incorporate significance and non to be realistic. They are merely projections. a series of images of adult male trapped in a hall of mirrors. non trying to convey naturalism in the slightest ( McMahon 1963: 176 ) and the characters’ â€Å"performance becomes contemplations of reflections† ( Innes 2001: 438 ) . As Esslin provinces in his The Theatre of the Absurd. â€Å"there are no characters in the conventional sense†¦merely the images of basic impulses and impulses† ( Esslin 2001: 22 ) . Image is of cardinal importance in the drama ; it is everything â€Å"for the deeper one moves into images the less danger there will be of reality’s coming back to oppugn the veracity of the images† ( McMahon 1963: 162 ) . One of the cardinal subjects of the drama is the flight from world. and as T. S Eliot wrote â€Å"human sort can non bear much reality† ( 1964: 69 ) . one of the cardinal messages Genet is seeking to portray in his drama. There is a strong sense of the histrion unifying with the character in The Balcony ( Savona 1983: 86 ) . or the character unifying with the phantasy characters they attempt to portray in the whorehouse. or characters they so long to be. even for merely an hr or so. This unauthentic relationship between world and phantasy reflects human nature and life itself – we have all at some point aspired. or even wished that we could be person else. person with power or regard. However as McMahon suggests â€Å"there is no aspiration within the motive of these people to be bishop. justice or general ; the bound of their aspirations knows its scope. and the cutting off point†¦is the thin line between pretension and reality† ( 1963: 160 ) . The drama takes a bend when the clients of the whorehouse are forced to take on the characters they are feigning to be for existent. It is at this point that the semblance is destroyed and the work forces of mundane life no longer want the functions they are playing. For them. the functions are now excessively realistic and there is no flight from them – the relationship between world and phantasy has become reliable. When the characters are moving out their functions in the existent universe. they are no longer comforted by their imaginativeness ; they are faced with the rough world of life. the one thing that they have sought to get away in the first topographic point. This is reinforced by the fact the characters are loath to help the head of constabulary and be â€Å"dragged from their dream universe into the abrasiveness and dangers of reality† ( Thody 1970: 186-187 ) . The revolution outside can be seen as a symbol of existent life. â€Å"Were it non for the revolution. the assorted characters could go on to play their games in the enclosed a-historical ambiance provided for them†¦but the revolution is at that place. and threatens at any minute to destruct their universe of semblance completely† ( Thody 1970: 179 ) . During the drama. assorted sounds of gunshot can be heard in the background of the scenes – A menace from the existent universe outside reminding the characters they have tried to get away life and whilst this may be successful for the hr they are in the whorehouse. existent life is still traveling out outdoors. â€Å"Machine gun fire efforts to sabotage the thaumaturgy of semblance created and reflects Brecht’s distancing effect† ( Savona 1983: 89 ) . Once once more Genet forces the witness to retrieve that they are watching a drama. but besides when we all hide behind the frontage of life. or seek and get away world. the existent universe is still really much at big in the background and we can’t ignore this! â€Å"The subject of semblance reaches its flood tide at the very terminal of the action. when Madame Irma comes to the forepart of the phase to remind the audience that they have. after all. merely been watching a play† ( Thody 1970: 185 ) . The witness is all of a sudden brought back to ‘the existent word’ holding witnessed histrions playing characters. characters playing characters. characters playing people. The audience has taken the journey through Madam Irma’s ‘house of illusions’ . and has been presented with a theatrical projection of humanity through many planes of world. She tells the audience â€Å"you must now travel place. where everything – you can be rather certain – will be falser than here†¦You must now go† ( Genet 1966: 96 ) . She has highlighted that as worlds we have a inclination to conceal behind the frontage of life. to travel along with what we are told and what we see. therefore taking life for granted. We so think back to the characters in the drama and gain how they are merely projections of ourselves. â€Å"Genet proclaims the semblance of world and the world of illusion† ( Nelson 1963: 61 ) . For the witness and the characters â€Å"reality has become indiscernible from illusion† ( Nelson 1963: 65 ) and the audience must inquire themselves where does reality stop and pretension Begins. BIBLIOGRAPHY Eliot. T. S. . Murder in the Cathedral ( Fort Washington PA: Harvest Books. 1964 ) Esslin. Martin. The Theatre of the Absurd. 3rd Edition ( London: Metheun. 2001 ) . Genet. Jean. The Balcony ( New York: Grove Press. 1966 ) Innes. Christopher. ‘Theatre After Two World Wars’ . in The Oxford Illustrated History of the Theatre. erectile dysfunction. by John Russell Brown ( Oxford: Oxford University Press. 2001 ) . pp. 380-444. Macquarrie. John. Existentialism ( Baltimore: Pelican Books. 1972 ) McMahon. Joseph H. . The Imagination of Jean Genet ( New Haven: Yale University Press. 1963 ) Nelson. Banjamin. ‘The Balcony and Parisian Existentialism’ . The Tulane Drama Review. 7:3 ( 1963 ) . 60-79. Oswald. Laura. Jean Genet and the Semiotics of Performance ( Bloomington and Indianapolis: Indiana University Press. 1989 ) Patterson. Michael. The Oxford Dictionary of Plays ( Oxford: Oxford University Press. 2005 ) Reck. Rima Drell. ‘Appearance and Reality in Genet’s Le Balcon’ . The New Dramatists. 29:1 ( 1962 ) . 20-25. Savona. Jeannette L. . Jean Genet ( London and Basingstoke: The Macmillan Press. 1983 ) Styan. J. L. . The English Stage ( Cambridge: Cambridge University Press. 1996 ) Thody. Philip. Jean Genet: A Survey of His Novels and Plays ( New York: Stein and Day. 1970 ) .

Enterprise Resource Planning Essay Example | Topics and Well Written Essays - 3750 words

Enterprise Resource Planning - Essay Example According to Lau (2005, p.127), there are several issues that need attention from a Chief Information Officer before implementation. A CIO basically needs to examine the objectives and need for implementing an ERP system. The management needs methods to tackle the continuous changes in requirements. The manager needs to identify the financial backup of the company as implementing an ERP system is highly expensive. The CIO has to take timely decisions based on the business factors and the changes required in structure and environment.(Willcocks, Leslie, & Sykes, 2000) Â  Future integration problems of different systems are always imminent and managers should be able to create plans to adapt to the scalability of an organization. The recent example for integration and changes in structures of the system is when the University of Kent chose IBM Cognos 8 for planning requirements, replacing the spreadsheets used earlier. It is the responsibility of the CIO to provide information systems that are responsive and efficient for students. (Navuluri 2008) The current mortgage crisis and the economic recession in US have certainly affected the ERP supported information systems. With further recession predicted, CIO’s would face more tough time as changes in ERP systems require high expenditure, a cost practically unaffordable in such a crisis.(Unit4aggresso, 2008) A progressive way to move forward would be to adapt right type of plans for an ERP system, to reengineer it and contour processes to avoid loss..

Exploring the Main Characters in Five Poems of Distinct Cultures Coursework

Exploring the Main Characters in Five Poems of Distinct Cultures - Coursework Example Basically, the poem depicts the issue of color which is a common theme on the majority of literary works by Hughes and a tone that suggests racial inequality that forms through the confession of the â€Å"darker brother†. The adverb â€Å"too† signifies inclusion which connotes something missing or only part of the American population, more specifically the supreme race, are entitled to so in a way, the speaker appeals for equal rights of living with the white people of America. â€Å"I, too† presents a type of protagonist who struggles to adapt to his mistreating environment where he is often brought to â€Å"eat in the kitchen† upon the arrival of the company which could be the greater authority or the race in command. Despite such unfavorable circumstances, however, the black narrator hopes to keep up a good fight which the line â€Å"They’ll see how beautiful I am† reflects so that he may be justified to conclude â€Å"I, too, am America .† Repetition of â€Å"I† and â€Å"too† opens and closes the poem, respectively, and Hughes establishes metaphor in rendering the speaker to claim on ending with a patriotic pitch that he is America. As a Guyanese poet, on the other hand, Grace Nichols believes that Caribbean rhythms connect her sense of spirituality in Africa to all other cultures of the East and the West. This can be well recognized in her work â€Å"Praise Song for My Mother† which primarily characterizes her coastal life as applied to the maternal sentiments she uniquely identifies her mother with. Through a series of enjambment which normally appear on the beginning of each stanza under a nostalgic tone, Nichols makes her mother the central figure of the metaphors which she utilizes in comparing Caribbean attributes with the relevant traits possessed by her mother. The use of water, moon’s eye, and sunrise is elemental then the speaker, in the second-person point of view, elaborates the basic details with extended metaphors in order for the reader to understand how special and affectionate parenting is experienced during the childhood days of the poet. Essentially, Nichols likens her motherâ₠¬â„¢s care to the general life in the coast where almost all natural resources by which to sustain one’s living exist just as everything a child needs is with the loving mother’s safekeeping. Such is evident in â€Å"deep and bold and fathoming† which is quite symbolic of qualities a mother’s goodness has as well as â€Å"rise and warm and streaming† in reference to the characteristics of blood and milk all mothers share in common. With repetition of the word â€Å"replenishing† after enumeration with fishes, flamer’s tree, and crab’s leg, Nichols puts a stress on her encounter of abundance with the coast which does not occur to run out of life’s fundamental necessities just like a mother’s love and patience that altogether endures with time. â€Å"Island Man† is another piece which Grace Nichols fashions in the absence of punctuations throughout the poem’s structure. One may feel that the poetâ€⠄¢s attempt with enjambment has to do with the substance of her chosen subject which is hugely associated to Caribbean features involving seas and waves representing expanse and forms that are typically free and unbounded in nature. On this ground, thus, Nichols prefers not to punctuate in discussing