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Quetsion: Identify and analyze how the name, logo and location of a restaurant will significantly impact on the market segment the restaurant will attract. Answer: Introduction The essay helps in analysis of the importance of name, logo along with location of restaurant that will significantly influence the segment of the market that will be attracted by them. The market segment is defined as identifying the potential customers based on different characteristics that include similar interests, locations and needs. Findings A proper example of a restaurant can be taken, as this will help in revealing the identity and it helps in attracting the customers to know about the company in an effective manner. The example of McDonalds can be taken, as this will help in understanding the importance of the restaurant in an effectual manner (Jaggi and Bahl 2015). The location of McDonalds is all over the world wherein it can gain the entire presence of the different customers in an effective manner. There are different other competitors in the market that are not performing as well as McDonalds. The target customers of McDonalds are the young generation that includes the kids as well. The name of the company has to be unique and different from other competitors in the market and it is the very first thing that is noticed by the customers in the market as well. The market population is essential in nature as well to attract huge number of the customers. Analysis It can be analyzed that McDonalds has been spread across the world, as the selection of the different outlets has been perfect in nature. They have spread their presence to different regions that include different airports, shopping malls along with different other central locations in different parts of the world. McDonalds has segmented the market in such a manner that this has helped them in understanding tastes and preferences of the customers. They implement different kind of changes in the menu in accordance to the religious and cultural atmosphere of the country and modify themselves in accordance to the same. McDonalds menu for America and India differs from one another as in Florida there are different items of Beef and Bacon. The target market for McDonalds are the kids, teenagers and family by developing unique image in minds of the customers. The advertising strategy of McDonalds was effective in nature that helped McDonalds in increasing their sales and reputation. The tourism area that is attracted by McDonalds is in all the seasons and they organize different campaigns as to provide food to the needy and help those (Canziani et al. 2016). The area that will be selected by the restaurant has to be checked relating to the competitors such as whether some other restaurant is selling the same kind of products along with their size and expertise. From the example, it can be seen that the before setting up a restaurant, proper name and logo has to be selected by them as this will help in increasing their sales and business in an effective manner (Lee, Hallak and Sardeshmukh 2016). The environmental factors have to be analyzed whether the organization can survive in such place and investigate the different property prices as well. The patterns of population has to be checked by the restaurant as this will help in understanding the local crowd as they will support the business or not in the future (Yim, Lee and Kim 2014). The restaurant officials have to check whether the population in the respective area is helpful in making the business popular in nature. It is essential for the restaurants to understand and choose the location wisely as this will help them to grow their business. With the analysis of the competitors, it is essential to understand that the respective restaurant has to provide the customers with better quality products than the competitors in the market in an effective manner (Pyo 2015). Conclusion Therefore, it can be concluded that location, name and logo of the company is essential in nature, as this will help the business to succeed in the future. Proper marketing has to be done by the restaurant in order to increase their sales and reputation in the market. The analysis of the competitors is required as this provides view on potentiality and expertise of the existing competitors as well References Canziani, B.F., Almanza, B., Frash Jr, R.E., McKeig, M.J. and Sullivan-Reid, C., 2016. Classifying restaurants to improve usability of restaurant research.International Journal of Contemporary Hospitality Management,28(7), pp.1467-1483. Jaggi, S. and Bahl, S.K., 2015. Impact of Advertising Strategies on Consumer Buying Behaviour: A Case Study on Mc Donalds (India).International Journal of Engineering and Management Research,5(5), pp.56-60. Lee, C., Hallak, R. and Sardeshmukh, S.R., 2016. Innovation, entrepreneurship, and restaurant performance: A higher-order structural model.Tourism Management,53, pp.215-228. Pyo, S., 2015. Integrating tourist market segmentation, targeting, and positioning using association rules.Information Technology Tourism,15(3), pp.253-281. Yim, E.S., Lee, S. and Kim, W.G., 2014. Determinants of a restaurant average meal price: An application of the hedonic pricing model.International Journal of Hospitality Management,39, pp.11-20.